Pause

Built on our successful installation business, we help ambitious craftsmen start and grow their own companies

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We offered!
Design
Development
Industries
Wellness
Recovery
Fitness
Time Frame
2024 - Present
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3.2x
More Signup on
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The Problem

Pause Studio was scaling nationally.

As new locations launched across the U.S., the existing website structure couldn’t support the pace or complexity of growth. Each studio needed its own digital presence to support local discovery and content, while still feeling part of a cohesive national brand.

The experience mattered. The brand mattered.


But without the right system, growth would create fragmentation instead of momentum.

Pause needed a redesigned platform that could support multi-location expansion without sacrificing consistency or control.

The Approach

We treated the website as a scalable system, not a collection of pages.

Rather than building a one-off redesign, the focus was on creating a repeatable structure that could accommodate new locations with minimal friction. Each studio needed flexibility, but the brand needed cohesion.

The strategy focused on:

  • Designing a location-aware content model
  • Maintaining brand consistency across all studios
  • Enabling fast rollout of new locations without rework

This approach ensured the platform could grow alongside the business.

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The Build

The platform was redesigned and rebuilt using Next.js, with Contentful managing content.

  • Individual microsites for each location
  • A centralized CMS enabling shared and local content
  • A refreshed visual system aligned with a premium wellness brand
  • A fast, performance-focused front end designed for scale

The architecture allowed new locations to launch quickly while preserving a unified brand experience.

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The Outcome

The new platform supported Pause Studio’s expansion strategy.

  • A scalable digital foundation for multi-location growth
  • Clear, consistent experiences across all studio locations
  • Improved operational efficiency when launching new markets

The website now grows with the brand instead of holding it back.

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Why This Matters

When a physical brand scales, digital systems determine whether growth feels intentional or chaotic.

Your website isn’t just a marketing tool — it’s operational infrastructure.

We help growing brands design platforms that scale cleanly, stay consistent, and support expansion without compromise.

Start Your Website

Praise from Founder

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