Beam Laser Spa

A Premium, Trust-Driven Digital Experience for Modern Aesthetics. We partnered with Beam Laser Spa, an NYC-based clinic, to design and develop a platform that builds trust, educates users, and converts consultation bookings.

Beam Laser Spa

We offered!

Design

Development

Industries

Engineering

Tech

Time Frame

2024 - Present

3.2x

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The Problem

Beam Laser Spa was ready to expand its reach.

While the business had an established client base, its brand and website were narrowly positioned and no longer reflected the broader audiencethe team wanted to serve. The existing digital presence felt limiting - both in who it spoke to and how the services were perceived.

The services were trusted. The results were proven. 

But the website didn’t project the accessibility, professionalism, or inclusivity required to grow into a wider market.

Beam needed a rebrand and website that could support that next phase.

The Approach

The focus was on repositioning without alienation.

Rather than chasing trends, we worked to broaden the brand’s appeal while preserving trust with existing clients. That meant refining tone, structure, and visual language so the experience felt welcoming, modern, and credible across demographics.

The strategy centered on: