Assembly

Assembly is a technology platform that service businesses use to run and grow. Assembly’s product suite gives business an all-in-one solution for client communication, payments, file-sharing, contracts, forms, help desks, and more.

Assembly

We offered!

Design

Development

Industries

Client Portal

SaaS

B2B

Time Frame

2023 - Present

3.2x

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The Problem

Assembly was evolving - and its identity needed to catch up.

Formerly known as Copilot, the product had grown in capability and ambition, serving professional services firms that required secure, reliable, and well-structured client workflows.

But the name and website no longer reflected the maturity of the platform or the seriousness of the problems it solved.

The product was robust. The customers were sophisticated. 

But the brand didn’t yet signal enterprise readiness or long-term credibility.

Assembly needed a rebrand and digital presence that could clearly communicate what the platform does, who it’s for, and why it’s built to last.

The Approach

This was first and foremost a positioning reset.

Rather than starting with visuals, we focused on how Assembly should be understood by buyers encountering it for the first time - firm owners, operators, and decision-makers evaluating critical client infrastructure.

The work centered on:

Clarifying the product’s role as a core client experience platform
Elevating the brand to feel durable, confident, and premium
Structuring messaging so value was immediately clear without overselling

Only once that foundation was established did we translate it into brand and digital execution.

The Build

The rebrand and website were built to support clarity and scale.

A complete transition from Copilot to Assembly
A complete transition from Copilot to Assembly
A new website designed and developed using Next.js, with Contentful managing content
A flexible structure designed to support evolving product capabilities and messaging

The result was a fast, focused digital experience designed to explain the platform without friction.