Ghost Robotics

Ghost Robotics develops advanced-legged robots engineered for rugged environments in defense, security, and industrial sectors. Their Vision 60 Q‑UGV delivers unmatched agility and resilience, redefining robotic applications in the real world.

Ghost Robotics

We offered!

Design

Development

Industries

Engineering

Tech

Time Frame

2024 - Present

$30M

Raised by

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Raised by

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The Problem

Ghost Robotics was entering a new phase of growth.

Their technology was advancing rapidly, and the Vision 60 robot had evolved far beyond a single use case.

But the brand and website still skewed heavily toward military applications - limiting how commercial and enterprise audiences perceived the company.

The product was powerful. The applications were expanding. 

But the website didn’t reflect the full potential or versatility of the platform.

Ghost Robotics needed a digital presence that could clearly communicate technical depth, cross-industry relevance, and long-term ambition - without losing credibility in high-stakes environments.

The Approach

We rebuilt the brand and website around three priorities critical for companies scaling advanced technology:

Clarity – Clearly articulate Vision 60’s capabilities across commercial and enterprise use cases.
Credibility – Maintain authority and trust while expanding beyond a defense-only narrative
Scalability – Create a system that could grow with new applications, products, and audiences

This meant a light brand refresh paired with a complete rethink of how the product story was told.

The Build

This wasn’t a surface-level redesign.

A refreshed visual identity moving away from a stark, military-centric aesthetic
A fully redesigned and developed Webflow website
Interactive product sections, including payload exploration and Vision 60 feature spotlights
A dedicated Vision 60 product page to communicate technical depth
A Shopify storefront to support future brand and merchandise initiatives

Each element was designed to feel modern and accessible - without diluting the seriousness of the technology.

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The Outcome

The new website became a foundation for Ghost Robotics’ next chapter.

Clearer positioning for commercial and enterprise audiences
Stronger articulation of Vision 60’s versatility and modular capabilities
A scalable digital platform ready to support continued expansion across industries

The site now supports growth - not just awareness.