Smalt

Built on our successful installation business, we help ambitious craftsmen start and grow their own companies

We offered!
Design
Development
Industries
Green Energy
Workforce
Tech
Time Frame
2024 - Present
Smalt
$662 m
Raised by
Carbon Health

Carbon Health is a modern health clinic that provides urgent and primary care for easier everyday health

$45 m
Raised by
Karat

Karat built the first business credit card for creators. Build your credit, get cool perks, and save money with Karat.

$45 m
Raised by
Stellar

Stellar is an open source, decentralised protocol for digital currency to fiat money low-cost transfers which allows cross-border transactions between any pair of currencies.

The Problem

Smalt’s work had grown broader than its website suggested.

As the consultancy expanded across industries and client types, the existing site felt narrowly framed. It didn’t clearly communicate the range of work Smalt was doing—or speak effectively to the wider audience they were increasingly engaging.

The capability was there. The outcomes were there.


But the website constrained perception and reach.

Smalt needed a digital presence that could support broader market appeal without diluting focus or credibility.

The Approach

The goal wasn’t to reinvent the brand-it was to open it up.

We focused on reshaping how Smalt’s work and thinking were presented so a wider set of decision-makers could quickly understand where Smalt fits and how they help. That meant prioritizing clarity, flexibility, and neutrality over niche signals.

The strategy emphasized:

  • Clear articulation of services and value
  • A visual and structural system adaptable across industries
  • A tone that felt confident without being prescriptive

This created space for growth without losing identity.

Smalt

The Build

The website was redesigned and developed in Webflow.

  • Simplified information architecture to improve discovery
  • Refined layouts and typography to support readability and breadth
  • A flexible CMS structure enabling easy evolution of content
  • Performance-focused implementation across devices

The build ensured the site could evolve alongside Smalt’s expanding work.

Smalt
Smalt
Smalt
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The Outcome

The redesigned website repositioned Smalt for broader engagement.

  • A digital presence aligned with a wider market and audience
  • Clearer communication of services and expertise
  • A scalable platform ready to support ongoing growth

The site now reflects where the business is going-not where it’s been.

Ipad-pro
Smalt

Why This Matters

As your audience expands, your website has to keep up.

If it’s too narrow, it limits opportunity. If it’s too vague, it erodes trust.

We help growing consultancies design digital platforms that balance focus with flexibility - so expansion feels intentional, not forced.

Start Your Website

Praise from Founder

Smalt

Smalt
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