Wrightwell

Transform your online store with cutting-edge Shopify apps that elevate user experience, boost conversions, and simplify variant management.

Wrightwell

We offered!

Design

Development

Industries

Finance

Real Estate

Time Frame

2024 - Present

3.2x

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The Problem

Formerly known as Vantage, the company was entering a defining moment.

With a renewed focus on vertically integrated real estateservices-spanning property management, brokerage, construction, and asset management-the existing name and brand no longer reflected the scale, ambition, or sophistication of the business.

The capabilities were there. The vision was clear. 

But the brand didn’t yet communicate craftsmanship, long-term thinking, or institutional credibility.

A simple refresh wouldn’t work. This required a full repositioning.

The Approach

We began by redefining the foundation-starting with the name.

Rather than chasing trends, the goal was to create a brand rooted in meaning, durability, and intent. The strategy focused on aligning identity with how the company actually operates: precise, disciplined, and focused on long-term value creation.

The work centered on:

Creating a name that conveyed craftsmanship and well-being
Establishing a visual and verbal system built to last
Ensuring the brand could stand up in investor and partner conversations

This approach ensured the new identity reflected both ambition and restraint.

The Build

The transformation extended across every major touchpoint.

A new name and brand identity: Wrightwell
A full brand rollout across digital, social, and investor materials
A redesigned website articulating the company’s integrated service model
Consistent messaging across client- and investor-facing assets

Every element was designed to reinforce clarity, confidence, and cohesion.

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The Outcome

The rebrand marked a clear turning point.

A confident transition from Vantage to Wrightwell
Strong positive reception from clients, partners, and investors
Successful financing and announced partnerships with Bain Capital and Saluda Grade, supporting up to $300M in U.S. housing investment

The new brand now reflects the company’s scale and long-term vision.