The Problem
B2B Creative was being built as a product from day one.
The goal was ambitious: create a curated library of high-quality B2B advertising that creative professionals could return to again and again for inspiration.
But there was no existing platform to build on — no structure, no system, no precedent.
The challenge wasn’t redesigning a website.
It was designing the foundation of a content platform that could scale as the library - and the audience - grew.
B2B Creative needed a website that could function as a reliable, long-term resource, not a static gallery.












