The Problem
Altis was at a pivotal point in its growth.
The company had expanded across recruitment and technology services, but its brand architecture had become fragmented. Multiple brands overlapped in purpose, creating confusion for clients, candidates, and internal teams alike.
Altis needed to modernize its identity and digital presence - not just to look better, but to clarify how the business was structured, what each offering stood for, and how it all fit together.
The risk wasn’t visual inconsistency.
It was strategic ambiguity in a highly competitive recruitment market.
.avif)
.avif)
.avif)
.avif)







