Keeper

Keeper is tax filing software that's perfect for people with 1099 contracting and freelance income.

Domain
Fit-tech
Founded year
January 1, 2018
Location
San Francisco, California, United States
Total fund raised
16M

Introduction

Keeper is tax filing software that's perfect for people with 1099 contracting and freelance income. We make it easy to find tax breaks and personalize your return. Simply connect your bank and you're on your way to getting a big refund.

From 2018 to today, Pixer has been helping Keeper with multiple services including website design and development, Application design and development, marketing, and product analytics.

Challenge

The keeper was not looking for just a web design partner, but they wanted to build a website which would give analytics numbers about which modules were preforming to sales and which were not. For example, “which blog post is popular?” Even more complex ones, like “Which content is converting more singups?” They want everything trackable. They also have some ideas of simple tools which they can use to capture traffic from SEO and convert them. Pixer makes everything possible.

Design

From the initial version of the website, we have some analytical data. The biggest point was 80% of users coming from mobile devices, so our primary focus was designing a mobile-first website. In the design process from start to end, Pixer had to identify problems and address them in an effective way and measure it. If analytical data is positive, then we are good; if negative, then we need to rework and take a new approach. We created multiple A/B test cases to identify which approach was performing well. Here are some final results.

{design_image}

Development

From day one, our approach was iterative and based on analytical measures. We needed a platform that was more intuitive and fast at the development workflow, so we chose Webflow. This way we could build new things as fast as needed. We also built a CMS system so the Keepers marketing team could manage content with ease without needing help from the development team. We set up analytics to measure everything and also built custom tools to generate traffic and convert users to signups. Lastly, we made sure every page was SEO friendly.

{development_image}

Marketing Analytics

The data is the decision maker, and the data has to define what’s working and what’s not. We choose Amplitude as an analytics tool which offers advanced capability which we are looking for. We build an analytics plan and implement it. So, we can measure every small thing. Some of the key metrics which help Keeper to grow faster are: -

  • Which content converts maximum users?
  • Which is the popular blog and what is the conversion ratio?
  • Which content type has maximum conversion?
  • What are the conversion time-cycles?
  • What are the common steps followed by a user before he/she gets signed up?

The Result

The best thing we have achieved in the first 6 months is a 4x conversion rate from the same traffic. And based on data we have collected, we have identified which areas have more opportunity to generate traffic and convert it.

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Why do our clients love to work with us?

Get 100% satisfying project results under strict deadlines. The solutions we provide are quick, robust, innovative, and reliable.

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Pixer is rated 5/5 average from 10 reviews on

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Paul Koullick
Co-Founder
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Keeper

The Pixer team is in the top 5% of product dev shops that I have worked with. They are proactive communicators and have got strong product intuition. If you need something to be done quickly and do not want to worry about the details, work with Pixer.

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Pixer is rated 5/5 average
from 45 reviews on

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Justin Mitchell
Yac, Founder & CEO

Pixer team is just amazing to work with! They have got a great sense of design as well as a strong understanding of the development side. Just assign them a task and, it will magically work out perfectly. I would love to work on more projects with them.

Star Img

Pixer is rated 5/5 average from 10 reviews on

Client Logo Img
Client Img
Paul Koullick
Co-Founder
-
Keeper

The Pixer team is in the top 5% of product dev shops that I have worked with. They are proactive communicators and have got strong product intuition. If you need something to be done quickly and do not want to worry about the details, work with Pixer.

Star Img

Pixer is rated 5/5 average from 10 reviews on

Client Logo Img
Client Img
Justin Mitchell
Founder & CEO
-
Yac

Pixer team is just amazing to work with! They have got a great sense of design as well as a strong understanding of the development side. Just assign them a task and, it will magically work out perfectly. I would love to work on more projects with them.

Star Img

Pixer is rated 5/5 average from 10 reviews on

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Betty Chang
Chief of Staff
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Capable Health

Pixer helped our healthcare startup redesign and develop a new website in just one month, leading to a 20% increase in demos booked. They were recommended by a trusted colleague and exceeded our expectations with their professionalism, expertise, and kindness. We highly recommend Pixer for top-notch Webflow development and design services.

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Pixer is rated 5/5 average from 10 reviews on

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Sebastian Mertens
Co-founder
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Wemakefuture

Pixer quickly redesigned our website with fast and efficient service, including 15 pages. The team was very accessible and our feedback was promptly implemented. We highly recommend Pixer for web design and development.

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Pixer is rated 5/5 average from 10 reviews on

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Annamaria Pino
Product Architect
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Super Data Science

We needed a top-quality landing page for our new learning program and turned to Pixer for help. They delivered a stunning result, exceeding our expectations in terms of both quality and speed. The team at Pixer were responsive and provided excellent support throughout the project. We were thrilled with the final product and highly recommend Pixer for their expertise.

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Pixer is rated 5/5 average from 10 reviews on

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Tara Arndt
Director of Automation
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Eat to Perform

We hired Pixer to revamp our outdated website. They exceeded our expectations by delivering a high-quality, website that improved customer experience and performance. Their project management style was excellent, with clear communication and timeliness despite the time zone difference. We highly recommend Pixer for their work.

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Pixer is rated 5/5 average from 10 reviews on

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Kasper Dam
CEO
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Launchr

We hired Pixer to develop an IT platform for Launchr, a company offering products and services for investors, accelerators, and companies. Pixer demonstrated expertise and efficiency, and their team was professional and responsive throughout the project. We are extremely satisfied with the work so far and plan to use Pixer again in the future.

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Pixer is rated 5/5 average from 10 reviews on

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Iskender Dirik
Managing Director
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Pixer rebuilt three of our websites using Webflow. They delivered high-quality results in the projected timeline, and provided a dedicated project manager who was efficient and easy to communicate with. While there were some minor issues with the first QA round, Pixer quickly addressed and resolved them to our satisfaction. We are very satisfied with Pixer's work.

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Pixer is rated 5/5 average from 10 reviews on

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Jonathan Younes
CEO
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Event Genius

Pixer developed our new marketing website excellently. They were responsive, professional, and met all agreed upon timelines. The final product exceeded our expectations and received positive feedback from customers and clients. We were very satisfied with their project management style and focus on delivering high-quality results.

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Pixer is rated 5/5 average from 10 reviews on

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Marlon Misra
Founder
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Copilot

Pixer redesigned our website and exceeded our expectations with their efficiency, communication, and quality of work. The team was always responsive and went above and beyond to make sure the project was structured for future improvements. In just four months, we launched the redesigned website and received positive feedback.

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